Episode 176

Make Every Pitch Count: Natalie Koussa's Guide to Profitable Podcast Guesting [Ep 176]

Published on: 26th September, 2024

Are you ready to turn your message into a movement?   In this episode of a special three part series, I’m joined by the creator of The Speakeasy and Podcast Tour Tonic, Natalie Koussa, who’s spilling all her secrets on making an impact (and sales) through podcast guesting. 

You will hear more about Natalie’s journey of becoming a podcast guesting expert, why the old methods of podcast pitching no longer work, and how to craft pitches that stand out in the host’s inbox. You’ll also learn how to sell your offers without feeling salesy and discover the 10-Minute Angle Method Natalie uses to create unique pitches that guarantee a reply. Plus, we'll discuss how to shine in the spotlight and not worry about copycats stealing your ideas. 

Natalie’s dropped SO many gems in this episode, so tune in and let's change up your approach to podcast guesting once and for all!

Topics covered in this episode:

  • How Natalie helps transform your message into a movement through podcast guesting
  • The unique strategy Natalie recommends to help you stand out when pitching to podcasts
  • Natalie's own success story with podcast guesting and how it shaped her current business approach
  • How the podcast industry has evolved and whether your pitches should change too.
  • How you can create multiple angles from ONE signature speaker topic
  • What is the "10 Minute Angle Method" and how can it revolutionise the way you pitch to podcasts?
  • How to sell on podcasts without sounding salesy as a podcast guest.


🔗 EPISODE MENTIONS AND LINKS


🎙️ RELATED EPISODES

Episode 68 The Strategy Behind Selecting The Right Guests For your Podcast

Episode 77 Podcast guesting for business growth: What you MUST know to set yourself up for success w/ Christina Lenkowski

Episode 78 5 Common Missteps To Avoid When Pitching As A Guest On Podcasts w/ Christina Lenkowski


Natalie Koussa is a Podcast Tour Strategist who helps coaches and online entrepreneurs turn their message into a movement by speaking on podcasts. She's the founder of The Speakeasy and Podcast Tour Tonic. 

Visit the website

Learn more about the Speakeasy program and Podcast Tour Tonic 


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This podcast is produced by Too Busy To Podcast.

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Show artwork for Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs

About the Podcast

Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs
Hey solopreneur! Are you tired of spending endless hours on social media marketing that doesn’t bring in clients?

Does juggling business backend tasks, client work and family demands leave you feeling stretched thin and overwhelmed, with little energy left to focus on marketing?

What if I told you that you could market your coaching or service-based business in a way that takes LESS time but delivers MORE results?

Welcome to The Listeners to Clients Podcast - the go-to resource for women solopreneurs who want to make their podcast the heart of their marketing strategy. If you’re ready to build a sustainable business that supports your lifestyle without sacrificing your time or energy, you’re in the right place.

I’m your host, Rosemarie Callender - Podcast Funnel Strategist and Launch Expert - on a mission to help women experts like YOU ditch the short-form content grind and create a sustainable marketing system around their podcast so they can consistently attract, nurture and convert clients - even when life’s life-ing.

I’ve been where you are - burnt out from posting on social media, chasing likes and unpredictable algorithms - all of which left me feeling like I was doing everything wrong.
I craved a simpler way to market my business that didn’t require me to be everywhere at once. When I started focusing on my podcast as my primary marketing platform it was a game-changer!

My podcast is now my TOP client-conversion tool for my high-ticket offers and I'm here to teach you how to do the same.

This podcast will provide answers to your questions such as:
- How do I convert listeners into clients?
- How do I increase my podcast downloads and grow my audience?
- How do I start a podcast?
- How can I market my business without relying on social media?
- How do I grow my business without social media?

Each episode is packed with podcasting tips, podcast growth strategies and mindset shifts to help you sign more clients, simplify your marketing and grow your online business.

Ready to sign your first (or next) client directly from your podcast? Hit play on the latest episode and let’s make social media optional!

Subscribe wherever you listen, and share this show with a fellow solopreneur ready to embrace marketing without socials.

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Visit the website for more support and resources: www.toobusytopodcast.co.uk

🎙️ This podcast does not accept guest pitches.

About your host

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Rosemarie Callender