Episode 175

How To Triple Your Conversion Rates from Your Talks, Speaking Engagements and Masterclasses w/ Ziza Natur [Ep 175]

Published on: 26th September, 2024

Calling all my aspiring speakers! Are you ready to learn how you can leverage speaking to skyrocket your business growth? In this episode of a special three part series, I’m chatting with Ziza Natur, a seasoned voice coach and marketing expert on how she has honed the craft of capturing an audience and TRIPLING her conversion rates from speaking engagements.

Ziza breaks down the key strategies for structuring talks that not only educates your audience but inspires action. You'll learn how to align your message, freebie, and offers to create a seamless path for conversion, why your introduction could make or break your talk, and how to close with a powerful call-to-action that moves your audience to take the next step.  

Whether you're a novice speaker or a seasoned pro, you'll walk away with actionable steps to elevate your speaking engagements and leave a lasting impact. Ready to learn how you can start crafting presentations that truly convert? Let’s dive in! 

Topics covered in this episode:

  • The secret to crafting a talk topic that not only captivates your audience but also aligns perfectly with your service offers.
  • How you can structure your presentation to effectively raise problem awareness and present a compelling solution.
  • Why it’s crucial to avoid information overload in your talks and the key to striking the right balance
  • What strategies you can use to establish your credibility and authority right from the introduction of your talk?
  • What 'breadcrumbing' your offer means and how this technique can dramatically improve your conversion rates.
  • Why you should focus on directing your audience to one specific place aka your CTA, and how to choose where that should be
  • The importance of having a signature talk for your brand and the steps to creating one that resonates with your business goals.
  • Why speaking skills are non-negotiable for business owners and how they impact your ability to influence and lead.


Ziza is a Public Speaking & Voice Coach, Personal Brand & PR Consultant, Multi-award-winning musician, speaker, author & performer with 24 years of stage experience and 8 years in marketing. Ziza helps expert B2B Coaches & Consultants book speaking, podcast guesting and media opportunities that help them 3x their audience size, craft talks that instantly attract high-level multi 4- and 5-figure clients, and position themselves as the top name expert in their industry, through impeccable speaking skills and an unforgettable personal brand.

Connect with Ziza on Instagram and Linkedin


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This podcast is produced by Too Busy To Podcast.

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About the Podcast

Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs
Hey solopreneur! Are you tired of spending endless hours on social media marketing that doesn’t bring in clients?

Does juggling business backend tasks, client work and family demands leave you feeling stretched thin and overwhelmed, with little energy left to focus on marketing?

What if I told you that you could market your coaching or service-based business in a way that takes LESS time but delivers MORE results?

Welcome to The Listeners to Clients Podcast - the go-to resource for women solopreneurs who want to make their podcast the heart of their marketing strategy. If you’re ready to build a sustainable business that supports your lifestyle without sacrificing your time or energy, you’re in the right place.

I’m your host, Rosemarie Callender - Podcast Funnel Strategist and Launch Expert - on a mission to help women experts like YOU ditch the short-form content grind and create a sustainable marketing system around their podcast so they can consistently attract, nurture and convert clients - even when life’s life-ing.

I’ve been where you are - burnt out from posting on social media, chasing likes and unpredictable algorithms - all of which left me feeling like I was doing everything wrong.
I craved a simpler way to market my business that didn’t require me to be everywhere at once. When I started focusing on my podcast as my primary marketing platform it was a game-changer!

My podcast is now my TOP client-conversion tool for my high-ticket offers and I'm here to teach you how to do the same.

This podcast will provide answers to your questions such as:
- How do I convert listeners into clients?
- How do I increase my podcast downloads and grow my audience?
- How do I start a podcast?
- How can I market my business without relying on social media?
- How do I grow my business without social media?

Each episode is packed with podcasting tips, podcast growth strategies and mindset shifts to help you sign more clients, simplify your marketing and grow your online business.

Ready to sign your first (or next) client directly from your podcast? Hit play on the latest episode and let’s make social media optional!

Subscribe wherever you listen, and share this show with a fellow solopreneur ready to embrace marketing without socials.

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About your host

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Rosemarie Callender