Episode 62

Why You Shouldn't Obsess Over Your Podcast Downloads (And What To Focus On Instead) [Ep 62]

Published on: 29th September, 2022

How do I increase my podcast downloads?  The number one question I’m asked or I see posted in Facebook groups on the daily; right after - how do I start a podcast?  As a podcaster, it's natural to want your podcast to be a success. After all, you've put a lot of time and effort and probably money too, into creating it! But don't obsess over your podcast downloads. There are other important factors to consider when measuring the success of your show, which I’m sharing with you in this week’s episode. 

Key takeaways from this episode

  • What is a podcast download
  • The difference between podcast downloads and plays
  • The two types of podcast downloads (and the one you should avoid)
  • What you should focus on instead of podcast downloads and how to measure success


🔗 EPISODE MENTIONS AND LINKS

Buzzsprout global stats

Libsyn article about the difference between IAB and unique downloads


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About the Podcast

Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs
Hey solopreneur! Are you tired of spending endless hours on social media marketing that doesn’t bring in clients?

Does juggling business backend tasks, client work and family demands leave you feeling stretched thin and overwhelmed, with little energy left to focus on marketing?

What if I told you that you could market your coaching or service-based business in a way that takes LESS time but delivers MORE results?

Welcome to The Listeners to Clients Podcast - the go-to resource for women solopreneurs who want to make their podcast the heart of their marketing strategy. If you’re ready to build a sustainable business that supports your lifestyle without sacrificing your time or energy, you’re in the right place.

I’m your host, Rosemarie Callender - Podcast Funnel Strategist and Launch Expert - on a mission to help women experts like YOU ditch the short-form content grind and create a sustainable marketing system around their podcast so they can consistently attract, nurture and convert clients - even when life’s life-ing.

I’ve been where you are - burnt out from posting on social media, chasing likes and unpredictable algorithms - all of which left me feeling like I was doing everything wrong.
I craved a simpler way to market my business that didn’t require me to be everywhere at once. When I started focusing on my podcast as my primary marketing platform it was a game-changer!

My podcast is now my TOP client-conversion tool for my high-ticket offers and I'm here to teach you how to do the same.

This podcast will provide answers to your questions such as:
- How do I convert listeners into clients?
- How do I increase my podcast downloads and grow my audience?
- How do I start a podcast?
- How can I market my business without relying on social media?
- How do I grow my business without social media?

Each episode is packed with podcasting tips, podcast growth strategies and mindset shifts to help you sign more clients, simplify your marketing and grow your online business.

Ready to sign your first (or next) client directly from your podcast? Hit play on the latest episode and let’s make social media optional!

Subscribe wherever you listen, and share this show with a fellow solopreneur ready to embrace marketing without socials.

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Visit the website for more support and resources: www.toobusytopodcast.co.uk

🎙️ This podcast does not accept guest pitches.

About your host

Profile picture for Rosemarie Callender

Rosemarie Callender