Episode 180

A Beginners Guide To Podcast Strategy: What It IS And What It Isn't [Ep 180]

Published on: 17th October, 2024

In today's episode, we’re talking about podcast strategy. If you’ve been hanging out with me on the podcast for a while you’ll know that is something I’m passionate about but I know that the word “strategy” can feel like this super serious, rigid thing and as a creative business owner, it might even make you want to run in the other direction.

But stick with me, because I promise you it’s not as intimidating as it sounds. And it’s definitely not about boxing you in or stifling your creativity. So tune in to learn what a podcast strategy really is - and just as importantly - what it’s not and how my approach differs from other podcast experts.

🔗 EPISODE MENTIONS AND LINKS

Ready to build the foundations of a podcast that grows your business and personal brand? Book your podcast strategy session where we will co-create a clear plan that aligns your podcast with your business goals and core values, empowering you to leverage sustainable, evergreen content that works over and over again to grow your coaching or service based business.

Episode 179 Jess Anders on Pivoting Her Launch After Instagram Deactivated Her Account


>> NEXT STEPS

🎙️ Visit the website to learn more about my podcast consulting services.

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📧 Join the Profitable Podcasting Community for exclusive podcasting tips and strategies straight to your inbox!

🌟 Support the Show: Enjoyed this episode? Leave a review on Apple Podcasts! Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the world to me!


This podcast is produced by Too Busy To Podcast.

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About the Podcast

Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs
Hey solopreneur! Are you tired of spending endless hours on social media marketing that doesn’t bring in clients?

Does juggling business backend tasks, client work and family demands leave you feeling stretched thin and overwhelmed, with little energy left to focus on marketing?

What if I told you that you could market your coaching or service-based business in a way that takes LESS time but delivers MORE results?

Welcome to The Listeners to Clients Podcast - the go-to resource for women solopreneurs who want to make their podcast the heart of their marketing strategy. If you’re ready to build a sustainable business that supports your lifestyle without sacrificing your time or energy, you’re in the right place.

I’m your host, Rosemarie Callender - Podcast Funnel Strategist and Launch Expert - on a mission to help women experts like YOU ditch the short-form content grind and create a sustainable marketing system around their podcast so they can consistently attract, nurture and convert clients - even when life’s life-ing.

I’ve been where you are - burnt out from posting on social media, chasing likes and unpredictable algorithms - all of which left me feeling like I was doing everything wrong.
I craved a simpler way to market my business that didn’t require me to be everywhere at once. When I started focusing on my podcast as my primary marketing platform it was a game-changer!

My podcast is now my TOP client-conversion tool for my high-ticket offers and I'm here to teach you how to do the same.

This podcast will provide answers to your questions such as:
- How do I convert listeners into clients?
- How do I increase my podcast downloads and grow my audience?
- How do I start a podcast?
- How can I market my business without relying on social media?
- How do I grow my business without social media?

Each episode is packed with podcasting tips, podcast growth strategies and mindset shifts to help you sign more clients, simplify your marketing and grow your online business.

Ready to sign your first (or next) client directly from your podcast? Hit play on the latest episode and let’s make social media optional!

Subscribe wherever you listen, and share this show with a fellow solopreneur ready to embrace marketing without socials.

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Visit the website for more support and resources: www.toobusytopodcast.co.uk

🎙️ This podcast does not accept guest pitches.

About your host

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Rosemarie Callender