Episode 30

The Importance of Storytelling As A Business Owner w/ Mellissa Tong [Ep 30]

Published on: 16th December, 2021

Do you truly understand the impact storytelling has on building your brand? In this episode, I'm joined by Mellissa Tong, an award-winning storyteller. She works with businesses, large and small, on building their brand identity and crafting compelling messages on video to connect with their customers on an emotional level to drive sales and keep them buying. Mellissa has been telling stories for over 27 years.  Her vision is to teach and educate every single business owner, regardless of the size of their business, to understand the power of storytelling and how to apply it in different areas in their business to position their brands and grow their business.

Key takeaways from this episode

  • What storytelling means
  • Why storytelling's important in building brand awareness 
  • How you can find your 'true' why


Connect with Mellissa

Website

LinkedIn

Facebook


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Show artwork for Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs

About the Podcast

Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs
Hey solopreneur! Are you tired of spending endless hours on social media marketing that doesn’t bring in clients?

Does juggling business backend tasks, client work and family demands leave you feeling stretched thin and overwhelmed, with little energy left to focus on marketing?

What if I told you that you could market your coaching or service-based business in a way that takes LESS time but delivers MORE results?

Welcome to The Listeners to Clients Podcast - the go-to resource for women solopreneurs who want to make their podcast the heart of their marketing strategy. If you’re ready to build a sustainable business that supports your lifestyle without sacrificing your time or energy, you’re in the right place.

I’m your host, Rosemarie Callender - Podcast Funnel Strategist and Launch Expert - on a mission to help women experts like YOU ditch the short-form content grind and create a sustainable marketing system around their podcast so they can consistently attract, nurture and convert clients - even when life’s life-ing.

I’ve been where you are - burnt out from posting on social media, chasing likes and unpredictable algorithms - all of which left me feeling like I was doing everything wrong.
I craved a simpler way to market my business that didn’t require me to be everywhere at once. When I started focusing on my podcast as my primary marketing platform it was a game-changer!

My podcast is now my TOP client-conversion tool for my high-ticket offers and I'm here to teach you how to do the same.

This podcast will provide answers to your questions such as:
- How do I convert listeners into clients?
- How do I increase my podcast downloads and grow my audience?
- How do I start a podcast?
- How can I market my business without relying on social media?
- How do I grow my business without social media?

Each episode is packed with podcasting tips, podcast growth strategies and mindset shifts to help you sign more clients, simplify your marketing and grow your online business.

Ready to sign your first (or next) client directly from your podcast? Hit play on the latest episode and let’s make social media optional!

Subscribe wherever you listen, and share this show with a fellow solopreneur ready to embrace marketing without socials.

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About your host

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Rosemarie Callender