Episode 96

Podcast Planning: 5 Questions You Must Answer Before Hitting Record [Ep 96]

Published on: 1st June, 2023

Congratulations on deciding to start your podcast! But hold on - before you dive into the technical aspects like microphones and recording equipment, let's focus on setting the foundations of your podcast. That's why in this episode, I'm sharing with you the five must-ask questions that will shape the direction and success of your podcast.

As a podcast strategist, I've seen many business owners jump straight to questions about microphones and recording equipment, but those details aren't the most important. Without a strong foundation, you won't have a clear vision for your show and may not see the results you're hoping for.

Think of it like building a house - you wouldn't start with the walls and roof before laying a solid foundation. The same goes for your podcast. By creating a strong strategy for your podcast from the beginning, you'll be able to clearly define your goals and create content that resonates with your target audience. Forget about the tech and let's create a roadmap to success!

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Show artwork for Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs

About the Podcast

Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs
Hey solopreneur! Are you tired of spending endless hours on social media marketing that doesnā€™t bring in clients?

Does juggling business backend tasks, client work and family demands leave you feeling stretched thin and overwhelmed, with little energy left to focus on marketing?

What if I told you that you could market your coaching or service-based business in a way that takes LESS time but delivers MORE results?

Welcome to The Listeners to Clients Podcast - the go-to resource for women solopreneurs who want to make their podcast the heart of their marketing strategy. If youā€™re ready to build a sustainable business that supports your lifestyle without sacrificing your time or energy, youā€™re in the right place.

Iā€™m your host, Rosemarie Callender - Podcast Funnel Strategist and Launch Expert - on a mission to help women experts like YOU ditch the short-form content grind and create a sustainable marketing system around their podcast so they can consistently attract, nurture and convert clients - even when lifeā€™s life-ing.

Iā€™ve been where you are - burnt out from posting on social media, chasing likes and unpredictable algorithms - all of which left me feeling like I was doing everything wrong.
I craved a simpler way to market my business that didnā€™t require me to be everywhere at once. When I started focusing on my podcast as my primary marketing platform it was a game-changer!

My podcast is now my TOP client-conversion tool for my high-ticket offers and I'm here to teach you how to do the same.

This podcast will provide answers to your questions such as:
- How do I convert listeners into clients?
- How do I increase my podcast downloads and grow my audience?
- How do I start a podcast?
- How can I market my business without relying on social media?
- How do I grow my business without social media?

Each episode is packed with podcasting tips, podcast growth strategies and mindset shifts to help you sign more clients, simplify your marketing and grow your online business.

Ready to sign your first (or next) client directly from your podcast? Hit play on the latest episode and letā€™s make social media optional!

Subscribe wherever you listen, and share this show with a fellow solopreneur ready to embrace marketing without socials.

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Visit the website for more support and resources: www.toobusytopodcast.co.uk

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About your host

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Rosemarie Callender