Episode 166

How To Optimise Your Podcast for Organic Discoverability When You're Not Ready For A Rebrand [Ep 166]

Published on: 21st August, 2024

One of the biggest reasons you might not be seeing the organic growth you hoped for is because your podcast name isn’t resonating with your ideal listeners.  If your podcast name doesn’t clearly communicate what your show is about or who it’s for, you’re missing out organic traffic to your show. And whilst you might you might think a rebrand is the best way to fix this, there’s a simpler, yet highly effective strategy you can use instead. A podcast name extension!

Tune in to today’s episode to learn what a podcast name extension is, why it works so well for organic discoverability and best practices for creating one for your show! Get ready to unlock the power of podcast SEO and start attracting the people who need to hear your message the most!

🔗 EPISODE MENTIONS AND LINKS

Learn more about how I can help you 3x your podcast downloads, listenership and conversions (without relying on social media) in just 90 days! Or book your 15 min call to discuss whether it's the right fit for you.

Episode 147 Seven Podcast Naming Tips for Increased Visibility and Long Term Growth


🎙️ RELATED EPISODES YOU'LL ENJOY

Episode 103 Podcast SEO Secrets: 3 Key Places to Use Keywords Strategically for Podcast Growth

Episode 85 How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon

Episode 123 Are You Making This Mistake With Your Podcast Episode Titles?


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This podcast is produced by Too Busy To Podcast.

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About the Podcast

Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs
Hey solopreneur! Are you tired of spending endless hours on social media marketing that doesn’t bring in clients?

Does juggling business backend tasks, client work and family demands leave you feeling stretched thin and overwhelmed, with little energy left to focus on marketing?

What if I told you that you could market your coaching or service-based business in a way that takes LESS time but delivers MORE results?

Welcome to The Listeners to Clients Podcast - the go-to resource for women solopreneurs who want to make their podcast the heart of their marketing strategy. If you’re ready to build a sustainable business that supports your lifestyle without sacrificing your time or energy, you’re in the right place.

I’m your host, Rosemarie Callender - Podcast Funnel Strategist and Launch Expert - on a mission to help women experts like YOU ditch the short-form content grind and create a sustainable marketing system around their podcast so they can consistently attract, nurture and convert clients - even when life’s life-ing.

I’ve been where you are - burnt out from posting on social media, chasing likes and unpredictable algorithms - all of which left me feeling like I was doing everything wrong.
I craved a simpler way to market my business that didn’t require me to be everywhere at once. When I started focusing on my podcast as my primary marketing platform it was a game-changer!

My podcast is now my TOP client-conversion tool for my high-ticket offers and I'm here to teach you how to do the same.

This podcast will provide answers to your questions such as:
- How do I convert listeners into clients?
- How do I increase my podcast downloads and grow my audience?
- How do I start a podcast?
- How can I market my business without relying on social media?
- How do I grow my business without social media?

Each episode is packed with podcasting tips, podcast growth strategies and mindset shifts to help you sign more clients, simplify your marketing and grow your online business.

Ready to sign your first (or next) client directly from your podcast? Hit play on the latest episode and let’s make social media optional!

Subscribe wherever you listen, and share this show with a fellow solopreneur ready to embrace marketing without socials.

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Visit the website for more support and resources: www.toobusytopodcast.co.uk

🎙️ This podcast does not accept guest pitches.

About your host

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Rosemarie Callender