Episode 157

How Carolyn Solo Converts Listeners to Coaching Clients With A Niche Podcast [Ep 157]

Published on: 8th July, 2024

Can you really be successful with a niche podcast? In this episode, I'm chatting with one of my clients, Carolyn Solo, an EMDR Therapist and Business Coach and host of the Future Template Parent podcast. Carolyn shares her journey of launching a niche podcast that, in one year, has skyrocketed her coaching business and reveals how she leverages her show to build deep trust with her audience, making her podcast the ultimate tool for attracting and converting high-ticket clients! 

Tune in to hear how Carolyn's podcast has become her primary marketing tool for her coaching business - consistently attracting, nurturing and converting clients into her $3k programs, plus her experience of working with me to launch and grow her podcast. If you're looking to make a real impact, grow your business through podcasting and you’re curious about what it  looks like to work with me, you don't want to miss this episode.

Topics covered in this episode:

  • Carolyn's journey to launching her podcast last summer till today
  • Why Carolyn's podcast is her number one marketing tool for her coaching business
  • How Carolyn uses Instagram to promote her podcast and reach more listeners
  • How having a super-niche podcast actually benefits you and your business
  • The strategies Carolyn implemented from the challenge that resulted in nearly DOUBLING her podcast downloads
  • Why providing free content on your podcast is crucial when selling high-ticket services
  • How repetition in your podcast content can be beneficial rather than boring


Connect with Carolyn:


🔗 EPISODE MENTIONS AND LINKS

Episode 105 Plan Your First Year of Podcast Content in Under an Hour: A Step-by-Step Guide

Book a call to discuss how we can work together to launch or grow your podcast. 


RELATED EPISODES

Episode 121 - How to Keep Your Podcast Fresh: Navigating Content Repetition with Engaging Strategies


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About the Podcast

Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs
Hey solopreneur! Are you tired of spending endless hours on social media marketing that doesn’t bring in clients?

Does juggling business backend tasks, client work and family demands leave you feeling stretched thin and overwhelmed, with little energy left to focus on marketing?

What if I told you that you could market your coaching or service-based business in a way that takes LESS time but delivers MORE results?

Welcome to The Listeners to Clients Podcast - the go-to resource for women solopreneurs who want to make their podcast the heart of their marketing strategy. If you’re ready to build a sustainable business that supports your lifestyle without sacrificing your time or energy, you’re in the right place.

I’m your host, Rosemarie Callender - Podcast Funnel Strategist and Launch Expert - on a mission to help women experts like YOU ditch the short-form content grind and create a sustainable marketing system around their podcast so they can consistently attract, nurture and convert clients - even when life’s life-ing.

I’ve been where you are - burnt out from posting on social media, chasing likes and unpredictable algorithms - all of which left me feeling like I was doing everything wrong.
I craved a simpler way to market my business that didn’t require me to be everywhere at once. When I started focusing on my podcast as my primary marketing platform it was a game-changer!

My podcast is now my TOP client-conversion tool for my high-ticket offers and I'm here to teach you how to do the same.

This podcast will provide answers to your questions such as:
- How do I convert listeners into clients?
- How do I increase my podcast downloads and grow my audience?
- How do I start a podcast?
- How can I market my business without relying on social media?
- How do I grow my business without social media?

Each episode is packed with podcasting tips, podcast growth strategies and mindset shifts to help you sign more clients, simplify your marketing and grow your online business.

Ready to sign your first (or next) client directly from your podcast? Hit play on the latest episode and let’s make social media optional!

Subscribe wherever you listen, and share this show with a fellow solopreneur ready to embrace marketing without socials.

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Visit the website for more support and resources: www.toobusytopodcast.co.uk

🎙️ This podcast does not accept guest pitches.

About your host

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Rosemarie Callender