Episode 129

Growth Without Socials Through Blogging, SEO & Email Marketing w/ Sandra Henderson [Ep 129]

Published on: 26th February, 2024

Can you really achieve business growth without socials? Welcome to the first episode in a six part series where I’m chatting with six incredible women experts about how they have grown and scaled their online business without relying on social media.

In this episode, I invited Sandra Henderson, a master of maximising time through strategic systems in photography businesses, to talk about how she grew her online business by leveraging blogging, SEO, and email marketing.  We discuss the impact of focusing on social media to market your business and the downside of spending too much time on Instagram. Sandra shares her journey of growing a business in the last three years through powerful marketing tools such as blogging, SEO, and email marketing. Plus, she opens up about what motivated her to explore different ways to market her business and what strategies she’s using to grow her business right now.

So if you're tired of the constant hustle on Instagram, this episode is your gateway to exploring effective marketing alternatives that could revolutionise your approach to business growth. Tune in now and let's take the first step together!

More about Sandra Henderson:

Sandra Henderson is a photographer, systems strategist, and podcast host based in Ontario, Canada. She specialises in helping photographers create strategic systems for their businesses to help them get their time back so they can spend it doing the things they love most. As an entrepreneur who also navigates chronic illness life, Sandra also takes a unique approach to using systems that will help businesses thrive no matter what life throws your way. On a personal note, she loves tacos, 90’s music, travelling, and spending time at home with her husband, step-son, and two cats!

Topics covered in this episode:

  • How Sandra turned her childhood passion for photography into a thriving 11-year business
  • The secret to Sandra's 11-year business success
  • What motivated Sandra to start focusing on business growth without socials
  • How blogging and SEO has contributed to Sandra's business growth without socials
  • The benefits of tracking where your inquiries come from, and how this data can help you transform your marketing efforts
  • The strategies Sandra uses to help photographers reclaim their time through systematisation

Connect with Sandra Henderson:

Connect with Rosemarie:


Resources from this episode:

  • Ready to ditch the Instagram hustle in 2024? Sign up for the Biz Beyond The Gram Bundle before doors close on Friday 1st March!
  • Receive 25% off Sandra’s email workflow build! Just mention this podcast when you inquire about Sandra’s VIP Day. Email Sandra at hello@simplysandrayvone.ca 


Related episodes:

  • Episode 85: Podcast SEO: How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon


Quote:

“Leaning more into email marketing and blogging has really been an absolute game changer and makes Instagram feel more like just something I can do when I want to, instead of something that I have to do every day.” - Sandra Henderson

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About the Podcast

Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs
Hey solopreneur! Are you tired of spending endless hours on social media marketing that doesn’t bring in clients?

Does juggling business backend tasks, client work and family demands leave you feeling stretched thin and overwhelmed, with little energy left to focus on marketing?

What if I told you that you could market your coaching or service-based business in a way that takes LESS time but delivers MORE results?

Welcome to The Listeners to Clients Podcast - the go-to resource for women solopreneurs who want to make their podcast the heart of their marketing strategy. If you’re ready to build a sustainable business that supports your lifestyle without sacrificing your time or energy, you’re in the right place.

I’m your host, Rosemarie Callender - Podcast Funnel Strategist and Launch Expert - on a mission to help women experts like YOU ditch the short-form content grind and create a sustainable marketing system around their podcast so they can consistently attract, nurture and convert clients - even when life’s life-ing.

I’ve been where you are - burnt out from posting on social media, chasing likes and unpredictable algorithms - all of which left me feeling like I was doing everything wrong.
I craved a simpler way to market my business that didn’t require me to be everywhere at once. When I started focusing on my podcast as my primary marketing platform it was a game-changer!

My podcast is now my TOP client-conversion tool for my high-ticket offers and I'm here to teach you how to do the same.

This podcast will provide answers to your questions such as:
- How do I convert listeners into clients?
- How do I increase my podcast downloads and grow my audience?
- How do I start a podcast?
- How can I market my business without relying on social media?
- How do I grow my business without social media?

Each episode is packed with podcasting tips, podcast growth strategies and mindset shifts to help you sign more clients, simplify your marketing and grow your online business.

Ready to sign your first (or next) client directly from your podcast? Hit play on the latest episode and let’s make social media optional!

Subscribe wherever you listen, and share this show with a fellow solopreneur ready to embrace marketing without socials.

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Visit the website for more support and resources: www.toobusytopodcast.co.uk

🎙️ This podcast does not accept guest pitches.

About your host

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Rosemarie Callender