Episode 153

5 Podcast Analytics Tools I Use To Measure And Track Growth [Ep 153]

Published on: 20th June, 2024

This month I conducted four podcast audits and from these audits emerged several common themes. But there was one theme that stood out from the rest and deserves its own episode - the hosts didn't have a clear understanding of which podcast stats they should be tracking (other than download numbers) or where they should even look for this crucial information.

So in today’s episode, I'm sharing the tools I use to measure and track podcast growth for my podcast and my clients' podcasts plus the key information I make a note of from each platform.  Whether you're a beginner or a seasoned podcaster, this episode aims to demystify podcast analytics and empower you to make informed decisions for your podcast's growth and long term success. . Let’s dive in!

🔗 EPISODE MENTIONS AND LINKS

Listen to the Marketing That Leads Podcast with Anita Dykstra

Sign up for Captivate and get a free seven day trial (affiliate link)

Podcast Metrics Tracker by Allison Krysl

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Ready to take your podcast to the next level with expert guidance, feedback and accountability? Learn more about The Podcast Growth Amplifier and book your complimentary 15 min call to discuss whether it's the right fit for you.

Ep 62 Why You Shouldn't Obsess Over Your Podcast Downloads (And What To Focus On Instead)

Ep 63 Podcast Statistics! Which Metrics You Should Be Tracking And Why for Growth

Ep 151 How To Grow Your Podcast Audience and Increase Listener-to-Client Conversions in 90 Days Or Less

RELATED EPISODES

Ep 107 Why Switching To Captivate Was A Wise Move for My Podcast's Growth


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About the Podcast

Listeners to Clients: Podcasting Tips and Podcast Growth Strategies for Women Solopreneurs
Hey solopreneur! Are you tired of spending endless hours on social media marketing that doesn’t bring in clients?

Does juggling business backend tasks, client work and family demands leave you feeling stretched thin and overwhelmed, with little energy left to focus on marketing?

What if I told you that you could market your coaching or service-based business in a way that takes LESS time but delivers MORE results?

Welcome to The Listeners to Clients Podcast - the go-to resource for women solopreneurs who want to make their podcast the heart of their marketing strategy. If you’re ready to build a sustainable business that supports your lifestyle without sacrificing your time or energy, you’re in the right place.

I’m your host, Rosemarie Callender - Podcast Funnel Strategist and Launch Expert - on a mission to help women experts like YOU ditch the short-form content grind and create a sustainable marketing system around their podcast so they can consistently attract, nurture and convert clients - even when life’s life-ing.

I’ve been where you are - burnt out from posting on social media, chasing likes and unpredictable algorithms - all of which left me feeling like I was doing everything wrong.
I craved a simpler way to market my business that didn’t require me to be everywhere at once. When I started focusing on my podcast as my primary marketing platform it was a game-changer!

My podcast is now my TOP client-conversion tool for my high-ticket offers and I'm here to teach you how to do the same.

This podcast will provide answers to your questions such as:
- How do I convert listeners into clients?
- How do I increase my podcast downloads and grow my audience?
- How do I start a podcast?
- How can I market my business without relying on social media?
- How do I grow my business without social media?

Each episode is packed with podcasting tips, podcast growth strategies and mindset shifts to help you sign more clients, simplify your marketing and grow your online business.

Ready to sign your first (or next) client directly from your podcast? Hit play on the latest episode and let’s make social media optional!

Subscribe wherever you listen, and share this show with a fellow solopreneur ready to embrace marketing without socials.

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About your host

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Rosemarie Callender